Sips is a playful dirty soda brand that I had the privilege of bringing to life through a full brand identity design. From the beginning, I focused on creating a look and feel that was as colorful, bubbly, and fun as the drinks themselves. The visual system combines vibrant palettes, bold typography, and lively illustrations to capture the brand’s playful personality and appeal to its energetic audience. This project was an exciting opportunity to build a brand from the ground up—developing an identity that feels fresh, memorable, and perfectly aligned with the joy of sipping something sweet and effervescent.