For Blue Ribbon Classics Ice Cream, I led the creative direction and execution of social media content and advertising campaigns that captured the brand’s playful, nostalgic spirit. I developed and managed the social calendar, ensuring engaging and consistent content across platforms. I also directed photo shoots to produce fresh, on-brand imagery, and collaborated on promotional emails and landing pages that drove consumer engagement and sales. This role allowed me to blend strategy with creativity—delivering content that not only showcased the product but also built a stronger connection between the brand and its fans.